Marketing
YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts | AdExchanger
YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.
The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.
The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it. [ more ]